See the Process: Frugal Fannie’s

Bringing the Store Experience to Social

Frugal Fannie’s is a Massachusetts fashion retailer known for offering designer labels at 30 to 50% off MSRP. Each month, our team works directly with their marketing department to plan, film, and create reels designed to drive engagement and bring more shoppers into the store.

Launch partners closely with the Frugal Fannie’s team to create content that feels current, local, and consistent with their brand. Diana and a videographer visit the store monthly to film reels, highlight new arrivals, and capture the energy that keeps customers coming back.

Turning New Arrivals Into High Performing Content

Through ongoing collaboration and consistent content creation, Frugal Fannie’s has seen major growth across social media. Launch lowered the average CPM by 68%, increased engagement per dollar spent by 1,799%, and helped grow Instagram followers by 30% in one year.

Every month starts with brainstorming sessions focused on upcoming promotions, trends, seasonal inventory, and what customers are responding to most. From onsite filming to paid ad optimization, Launch works as an extension of the Frugal Fannie’s marketing team to keep content performing and the store top of mind.